To Tweet or Share ...

...That is the question.

For those who also are concerned with driving traffic to their news sites, how does the click-per-share ratio compute when using the two very different social networks?

Facebook's Vadim Lavrusik tried to answer that very question when he worked at Mashable in 2011. Here's what he had to say.

Facebook Journalism 101

A virtual treasure trove of information written by Facebook's Journalist Program Manager Vadim Lavrusik.

New to Twitter? Here Are 12 Tips from the Community

Journalist Program Manager at Facebook Vadim Lavrusik recently asked his Twitter followers for any advice they'd give to new Twitter users.

Here's his link to the top dozen answers: New to Twitter? Here Are 12 Tips From the Community